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By the end of 1990, Party City outlets numbered 11; five more franchised stores were added in 1991, 16 in 1992, and another 26 in 1993, bringing the total to 58. Party City was now a nationwide chain with store locations ranging from Hawaii to Puerto Rico. The company's annual revenues in 1993 topped $2.4 million and net profits approached ...
On Dec. 21, Party City filed in the U.S. Bankruptcy Court for the Southern District of Texas, after already emerging from a previous bankruptcy in 2023 with about $1 billion less in debt.
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The concept of Orange Tuesday is used by the retailer to denote the Tuesday after Labor Day as the beginning of the Halloween season. [13] According to CEO Dev Mukherjee, the movement was intended to spearhead the shopping season alongside all retailers, including brick-and-mortar firms such as Target and the competing Party City.