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The German internet company Rocket Internet took an initial step into Pakistan's e-commerce sector with the establishment of Daraz.pk in July 2012. [19] Following a positive reception in Pakistan with its first e-commerce venture, Rocket Internet expanded its operations in Pakistan to over 30 active websites in 2015, the widest known being Kaymu.pk, Foodpanda.pk and Daraz.pk. [20] In a recent ...
This is an accepted version of this page This is the latest accepted revision, reviewed on 31 January 2025. This article's tone or style may not reflect the encyclopedic tone used on Wikipedia. See Wikipedia's guide to writing better articles for suggestions. (July 2015) (Learn how and when to remove this message) National industry Pakistan's e-trading mainly involves buying and selling goods ...
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The perceived value means that people can compare the products and prices online, bringing them the perceived value of getting more benefits online than in an offline store. [28] The comfortable environment that online shopping brings to customers can make consumers get more perceived value.
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In 2010, Metro introduced the own brands concept in Pakistan, allowing small businesses to feature their products in Metro Cash and Carry stores nationwide. [21] The initiative showcased five core brands across two price tiers, with packaging designed by Metro. [21] In 2011, Makro and Metro Cash & Carry merged their operations in Pakistan. [22]
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