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As of 1988, reputation management was acknowledged as a valuable intangible asset and corporate necessity, which can be one of the most important sources of competitive edge in a fiercely competitive market, [11] and with firms under scrutiny from the business community, regulators [vague], and corporate governance watchdogs; good reputation ...
Sociologists view corporate reputation as descriptions of the relative status that companies occupy in an institutional field of rivals and stakeholders. [13] Management scholars describe corporate reputations in one of two main ways, [9] including: the broad view: as an aggregation of perceptions that form as audiences judge the behaviors of ...
Developing an integrated management dashboard to measure the corporate communications, brand, reputation and intangibles performance and to reveal accountability and value creation towards business and financial return. Fostering the organization in its permanent transformation using reputation management to achieve corporate excellence.
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Reputation Management: ... (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity ...
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