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However, men's beauty products were relatively non-existent on the market until the end of the 1990s. [5] Only a few brands were interested in producing men's cosmetics because it was regarded as a niche market. [6] Male cosmetics are not as widely accepted as female cosmetics; only 17% of men think that makeup products are important in daily life.
Bobbi Brown Cosmetics. It’s hard to compile a list of the best beauty brands without including the namesake brand founded by legendary makeup artist Bobbi Brown in the early ’90s.
In 1991, Yardley introduced English Blazer, a range of men's grooming products. [22] As part to update the company's old-fashioned image, in September 1996 Yardley signed up Canadian supermodel Linda Evangelista for a fee of $7.75 million. [23] However the project backfired when in August 1998, Yardley was placed into receivership. [24]
Cosmetics brands are releasing cosmetic products especially tailored for men, and men are using such products more commonly. [65] There is some controversy over this, however, as many feel that men who wear makeup are neglecting traditional gender roles, and do not view men wearing cosmetics in a positive light.
The 10 Best Skincare Brands for Men. Garrett Munce. July 8, 2024 at 10:40 AM ... The high-quality products could be priced way higher, in our opinion, because they’re not only effective, but use ...
'Stays in place all day long': Save on a makeup must-have that 28,000 reviewers love. Shoppers in their 60s say this No. 1 bestselling eyeshadow stick 'doesn't sink into creases,' and it's down to $11