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Noxell Corporation, formerly known as the Noxzema Chemical Company, [1] was a Maryland-based company that made household products. Its best known brands were Noxzema and CoverGirl . In 2016, it became a subsidiary of The Procter & Gamble Company .
Noxzema (/ n ɒ k ˈ s iː m ə / nok-SEE-mə) [1] is an American brand of skin cleanser marketed by Elida Beauty. Since 1914, [2] it was sold in a small cobalt blue jar; but is now sold in a blue plastic jar. Noxzema contains camphor, menthol, phenol and eucalyptus, among other ingredients.
Initially offering only six products, it was advertised as being a "medicated face makeup" as it used Noxzema's medicated ingredients of camphor, menthol, and eucalyptus. In 1963, model (and later, actress) Jennifer O'Neill signed on as CoverGirl spokeswoman at the age of 14, appearing in both print and television advertising that year. [3]
Noxzema skin cream and beauty products line sold to Alberto-Culver in 2008 (since owned by Unilever) Oxydol sold to Redox Brands in 2000; Oxydol was P&G's first popular laundry soap, then later became a laundry detergent after Tide was introduced in 1946.
These products were formerly owned by Procter & Gamble, but have since been sold to other companies. Pages in category "Former Procter & Gamble brands" The following 32 pages are in this category, out of 32 total.
Gayheart's break into the television industry was a series of television commercials for Noxzema in the early 1990s, earning her the moniker "The Noxzema Girl". [4] [8] The commercials began airing in 1991 and brought her national recognition. [11] In 1992, Gayheart was cast in her first major role on the soap opera Loving as Hannah Mayberry. [8]