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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

  3. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    The display of unknown search results is free, while advertisers are willing to pay for each click of the ad in the sponsored search results. Paid inclusion Also known as sponsored listings, paid inclusion products are provided by most search engine companies either in the main results area or as a separately identified advertising area.

  4. Web content management system - Wikipedia

    en.wikipedia.org/wiki/Web_content_management_system

    Good For SEO WCMS websites also accommodate search engine optimization (SEO). Content freshness helps, as some search engines prefer websites with newer content. Social media plugins help build a community around content. RSS feeds automatically generated by blogs, or WCMS websites can increase the number of subscribers and readers to a site.

  5. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  6. Website content writer - Wikipedia

    en.wikipedia.org/wiki/Website_content_writer

    Content should contain keywords (specific business-related terms, which internet users might use in order to search for services or products) aimed towards improving a website's SEO. A website content writer who also has knowledge of the SEO process is referred to as an SEO Content Writer.

  7. Web development - Wikipedia

    en.wikipedia.org/wiki/Web_development

    Web development is the work involved in developing a website for the Internet (World Wide Web) or an intranet (a private network). [1] Web development can range from developing a simple single static page of plain text to complex web applications, electronic businesses, and social network services.

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