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  2. Clairol - Wikipedia

    en.wikipedia.org/wiki/Clairol

    Clairol logo. Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care.Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong friend James Romeo, after discovering hair-coloring preparations while traveling in France. [1]

  3. Nice 'n Easy (hair coloring) - Wikipedia

    en.wikipedia.org/wiki/Nice_'n_Easy_(hair_coloring)

    Nice ’n Easy is a shampoo-in permanent hair-colouring product for home use. It was introduced in 1965, billed as the first shampoo-in hair colour, with the advertising tagline, “The closer he gets...the better you look.” [1]

  4. Lawrence M. Gelb - Wikipedia

    en.wikipedia.org/wiki/Lawrence_M._Gelb

    Lawrence M. Gelb (January 15, 1898 – September 27, 1980 [1]) was an American chemist and businessman from New York City who along with his wife, Joan Clair, founded the Clairol hair-coloring company in 1931, now a division of Coty.

  5. Shirley Polykoff - Wikipedia

    en.wikipedia.org/wiki/Shirley_Polykoff

    In 1955 she took over the Clairol account, and her advertising campaign, which became a classic, [4] helped take hair color sales from $25 million to $200 million annually, with Clairol holding a 50% market share. [5]

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