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Social representations, therefore, are depicted as both the process and the result of social construction. In the socio-cognitive activity of representation that produces representations, social representations are constantly converted into a social reality while continuously being re-interpreted, re-thought, re-presented. [6] [7]
Collective representations are a subject of study in the context of genocide and the impact of the media on the formation of collective representations of genocide (where the media is the agent of representation and victims and perpetrators become the subject of representation, even in their own first-hand accounts and testimonies). The ...
The problem of mediation in Marxism is also referred to as the problem of determination, or namely how social actors navigate the social structures that bind them. For Marx, the primary form of mediation is labor, which forms a dialectical relationship between a worker's body and nature.
By the late 1950s, most researchers concluded that media effects were limited by psychological processes like selective exposure, social networks, and the commercial nature of media. [5] This new consensus was dubbed the “dominant paradigm” of media sociology and it was criticized for being too reductionist and understating the true power ...
This is done through the media's choice of certain words and images to cover a story (e.g. using the word fetus vs. the word baby). [3] In the context of politics or mass-media communication, a frame defines the packaging of an element of rhetoric in such a way as to encourage certain interpretations and to discourage others. For political ...
There has been much debate and research on how audiences interpret the Mass media and the effects mass media has on its audiences and the messages they receive. Some further key theories that influenced and developed active audience theory are: hypodermic needle model , behaviorism , uses and gratifications , manipulative model , two-step flow ...
McLuhan talks about media being "hot" or "cold" and touches on the principle that distinguishes them from one another. A hot medium (i.e., radio or a movie) extends a single sense in "high definition". High definition refers to the state of being well filled with data.
Media theory focuses on the effects that can come from utilizing new media, like new textual experiences and new ways of representing the world. One effect is the changing relationship between subjects and technologies, especially in relation to identity and community .