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Metaphorical framing is a particular type of framing that attempts to influence decision-making by mapping characteristics of one concept in terms of another. [1] [2] [3] The purpose of metaphorical framing is to convey an abstract or complex idea in easier-to-comprehend terms by mapping characteristics of an abstract or complex source onto characteristics of a simpler or concrete target.
Frame analysis (also called framing analysis) is a multi-disciplinary social science research method used to analyze how people understand situations and activities. Frame analysis looks at images, stereotypes, metaphors, actors, messages, and more.
Metaphor – An explanation of an object or idea through juxtaposition of disparate things with a similar characteristic, such as describing a courageous person as having a "heart of a lion". Allegory – A sustained metaphor continued through whole sentences or even through a whole discourse. For example, "The ship of state has sailed through ...
In cognitive linguistics, conceptual metaphor, or cognitive metaphor, refers to the understanding of one idea, or conceptual domain, in terms of another.An example of this is the understanding of quantity in terms of directionality (e.g. "the price of peace is rising") or the understanding of time in terms of money (e.g.
George Philip Lakoff (/ ˈ l eɪ k ɒ f / LAY-kof; born May 24, 1941) is an American cognitive linguist and philosopher, best known for his thesis that people's lives are significantly influenced by the conceptual metaphors they use to explain complex phenomena.
Frame semantics is a theory of linguistic meaning developed by Charles J. Fillmore [1] that extends his earlier case grammar. It relates linguistic semantics to encyclopedic knowledge. The basic idea is that one cannot understand the meaning of a single word without access to all the essential knowledge that relates to that word.
In Rhetorical Criticism, [3] Sonja K. Foss outlines a four-step procedure for applying metaphoric criticism to texts: First, the critic reads or views the entire artifact with specific attention to its context. Second, to the critic isolates the metaphor(s) within the text, both obvious and more subtle substitutions of meaning.
The couple metaphor-metonymy had a prominent role in the renewal of the field of rhetoric in the 1960s. In his 1956 essay, "The Metaphoric and Metonymic Poles", Roman Jakobson describes the couple as representing the possibilities of linguistic selection (metaphor) and combination (metonymy); Jakobson's work became important for such French ...