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Think Small was one of the most famous ads in the advertising campaign for the Volkswagen Beetle, art-directed by Helmut Krone. The copy for Think Small was written by Julian Koenig [1] at the Doyle Dane Bernbach (DDB) agency in 1959. [2][3][4] Doyle Dane Bernbach's Volkswagen Beetle campaign was ranked as the best advertising campaign of the ...
YoungGuns Award. Best young commercial practitioners and students across the fields of advertising, communication design, digital creative, advertising media and public relations. Belarus. White Square Awards. Belarus Advertising Coalition. One of the most important Eastern European advertising festivals. Europe. Cristal Festival Awards.
Think different. " Think different " is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think". [2][3][4] It was used in a television ...
Dove Campaign for Real Beauty. The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self confidence in women and young children. [1] Dove 's partners in the campaign included Ogilvy, Edelman Public Relations, and Harbinger Communications (in Canada) along with other consultants. [2]
There were numerous different TV, radio and print ads. [6] Mastercard registered Priceless as a trademark. [7] Actor Billy Crudup has been the voice in the US market; actor Jack Davenport was the voice in the UK. The original idea and concept of the campaign stems from the advertising agency of McCann Erickson (as it was named in 1997). [8]
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular ...