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A graphical representation of Porter's five forces. Porter's Five Forces Framework is a method of analysing the competitive environment of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness (or lack thereof) of an industry in terms of its profitability.
Michael Eugene Porter (born May 23, 1947) [2] is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group (now part of Deloitte) and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a widely-used
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Porter's model is not just for businesses, but can also be applied to a country to help gain insight into creating a competitive advantage in the global market. [13] The ultimate purpose of Porter's five forces model is to help businesses compare and analyze their profitability and position with the industry against indirect and direct competition.
A complementary product is a segment added to the six forces model compared to the five forces model. Two products are complementary when one product or service provides a complementary function. They usually serve the user simultaneously, so they exist as the sixth force of Porter's model.
Porter wrote in 1980 that strategy targets either cost leadership, differentiation, or focus. [1] These are known as Porter's three generic strategies and can be applied to any size or form of business. Porter claimed that a company must only choose one of the three or risk that the business would waste precious resources.
In business, a competitive advantage is an attribute that allows an organization to outperform its competitors.. A competitive advantage may include access to natural resources, such as high-grade ores or a low-cost power source, highly skilled labor, geographic location, high entry barriers, and access to new technology and to proprietary information.
Porter's five forces analysis; Porter's four corners model; V. Value chain This page was last edited on 1 January 2014, at 09:19 (UTC). Text is available under the ...