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Zara was established by Amancio Ortega Gaona in 1975. Their first shop was in central A Coruña, in Galicia, Spain, where the company is still based.They initially called it 'Zorba' after the classic 1964 film Zorba the Greek, but after learning there was a bar with the same name two blocks away, rearranged the letters to read 'Zara'.
Inditex created Lefties in 1993; the name is taken from the term leftovers and it was created to sell old Zara clothing. [21] In 1995, Inditex purchased the remaining Massimo Dutti shares and began expanding the brand to include a women's line. [22] In 1998, Inditex launched the Bershka brand that was aimed at urban hip fashion. [23]
The launch of six new fragrances happened at the end of October 2018— three fragrances for men and three for women. [9] While the existing Massimo Dutti fragrance line was distributed in a network of multi- brand retailers such as Douglas, El Corte Ingles and Amazon.com , the new collection is sold exclusively by Massimo Dutti in 400 Massimo ...
The Zara brand name has become almost synonymous with the term, but other retailers worked with the concept before the label was applied, such as Benetton. [25] [26] Fast fashion has also become associated with disposable fashion because it has delivered designer products to a mass market at relatively low prices. [27]
In 2009, Zara was part of the Inditex group (Industrias de Diseño Textil Sociedad Anónima), of which Ortega owned 59.29%, and aside from over 6,000 stores included the brands Zara, Massimo Dutti, Oysho, Zara Home, Kiddy's Class, Tempe, Stradivarius, Pull and Bear, Bershka and has more than 92,000 employees. [10]
High fashion clothing brands — brands currently showing at one of the world's four major fashion weeks, in Paris, Milan, London, and New York Subcategories. This ...
It is part of the Spanish Inditex group (which also owns brands such as Zara, Massimo Dutti, Pull&Bear, Oysho, Uterqüe, Stradivarius and Zara Home). [2] The company was created in April 1998 as a new store and 'fast-fashion' concept, aimed at a young target market. As of January 2022, Bershka has over 852 stores in 74 countries.
A diffusion line (also known as a bridge line) [1] is a secondary line of merchandise created by a high-end fashion house or fashion designer that retails at lower prices. [2] These ranges are separate from a fashion house's "signature line", or principal artistic line, that typically retails at much higher prices.