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Using music to influence a person's emotional state is effective, since "music has a significant influence on the consumer's emotional state and mood, which is an important concept in the establishment of attitudes since mood states seem to bias judgments and opinions in the same direction as the mood state". [4]
The major record labels have departments dedicated to college promotion and hire students as representatives for all the artists on these labels. Sony Music Entertainment has a college marketing department, which promotes records released by Sony and by their independent label affiliates. Other music marketing companies such as Cornerstone ...
A promoter works with event production and entertainment industries to promote their productions, including in music and sports. Promoters are individuals or organizations engaged in the business of marketing and promoting live, or pay-per-view and similar, events, such as music concerts, gigs, nightclub performances and raves; sports events; and festivals.
Direct-to-fan is a business model used by independent musicians, independent music labels, music marketing professionals, promoters, and others in the music industry.Direct-to-fan is also becoming a model used by the broad definition of artists, including comedians, visual artists, and other entertainers looking to build and leverage a fan community throughout their career.
In the music industry, a 360 deal (from 360° deal) is a business relationship between an artist and a music company.The company agrees to provide financial and other support for the artist, including direct advances as well as support in marketing, promotion, touring and other areas.
Advertising is the paid presentation and promotion of ideas, goods, or services by an identified sponsor in a mass medium. Examples include print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, mobile apps, motion pictures, web pages, banner ads, and emails.
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