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A pair of Heelys. Heelys (formerly known as Heeling Sports Limited) is an American brand of roller shoe (marketed by Heelys, Inc.) that have one or more removable wheels embedded in each sole, similar to inline skates, allowing the wearer to walk, run, or, by shifting their weight to their heels, roll.
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Heelys' headquarters is, and for its entire history has been, located in Carrollton, Texas. Heeling Sports Limited started in 2000 as the parent company to the brand responsible for its existence - Heelys shoes. The concept of shoes with a wheel in the sole was pushed forward by the company's founder and the creator of the Heely, Roger Adams.
The wheel of a Heelys roller shoe. Roller shoes are shoes that have wheels protruding slightly from the heel, allowing the wearer to alternate between walking and rolling. There are a number of tricks that can be done with them, including pop wheelies and spins. [1] [2] [3] [4]
Soap Shoes at the time managed to have a very successful demo at Xtreme Wheels Skate Park despite HSL's financial problems. [4] A year later, the Soap Shoes Express was discontinued by HSL and liquidation for Soap Shoes began, with representatives from Heelys claiming to "just throw out" anything that was left over.
Celebs and athletes (and our editors!) alike love Hokas — the shoes are renowned for their stability, comfort and iconic chunky, cloud-like soles. But pairs can run you well over $100, with some ...