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The ad, written by screenwriter Billy Ray, was intended to spur theater attendance following the COVID-19 pandemic by highlighting the "magic" of the movie theater experience. In the ad, Kidman enters and sits alone in an empty AMC theater while delivering a monologue describing in heightened language the pleasures of the moviegoing experience ...
The advert aired during the 2010 FIFA World Cup. [4] It features the song "Hocus Pocus", by progressive rock band Focus. It was created by Wieden+Kennedy and produced by Elissa Singstock and Olivier Klonhammer, written by Mark Bernath, Eric Quennoy, Stuart Harkness and Freddie Powell. The Sound design and mix was done by Raja Sehgal working out ...
The advert features two children, a boy (Bradley Ford) and a girl (Georgia Wake), sitting in front of a grey backdrop at a photographer's studio. When the photographer leaves the shot to answer the telephone, the boy presses a button on his watch, at which point "Don't Stop The Rock" by Freestyle begins to play. The children begin to move their ...
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Saturday Night Live made reference to the commercial in a sketch for the April 8, 2017, episode, where the ad's writer and director, played by Beck Bennett, is being chastised for the ad's content by family and friends on the phone just before filming; however, when Jenner (Cecily Strong) discusses the commercial with her friends on the phone ...
A writer's job is to explain to people who are not there what's going on. Use details to make a point, tell a story, describe the situation.
The original Diet Coke Break advert was produced by Lowe & Partners/SMS on a $70 million account, and was one of seven television commercials to carry Diet Coke's new "This is refreshment" theme. [2] [3] The advert was directed by Jeremiah Chechik and written by Lee Garfinkel, [4] and premiered on US television in 1994.
The original concept was to show the fight for the control of computer technology as a struggle of the few against the many, says TBWA/Chiat/Day's Lee Clow. Apple wanted the Mac to symbolize the idea of empowerment, with the ad showcasing the Mac as a tool for combating conformity and asserting originality.