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General Mills single-handedly made chiffon cake into one of the most ubiquitous desserts of the 1950s, buying the recipe and even sponsoring contests devoted solely to this light and airy favorite.
Recipes for cake using Betty Crocker-brand cake mixes were a staple of early editions of the book. [6] The recipes in the first edition are "basic" according to a modern review, and many are "grossly outdated"; there are several recipes for hamloaf and an "international" recipe for "Spaghetti Oriental". [12]
Radio shows and women's periodicals played a large role in circulating the recipe for depression cake during the Great Depression. Betty Crocker's Cooking Hour was one such show that provided women with budget-friendly recipes. General Mills, owner of Betty Crocker, employed nutritionists and cooks to experiment with different ways of "ruining ...
Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
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The Betty Crocker Kitchens is a division and part of the test kitchens at the world headquarters of General Mills in Golden Valley, Minnesota, operator of the Betty Crocker brand. They are modeled after and equipped like a kitchen that would be found in an American home, since the company's products and recipes tested are intended for home use. [1]
Betty Crocker orange madeira cake mix, New Zealand, 1940s-70s. Some baking mixes are sold in bulk volumes, and the baker measures out the amount needed. In other cases, the mix is sold pre-measured in a commonly desired size, such as enough baking mix to make a particular size of cake.
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