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The company's automobiles are marketed under the BMW, Mini and Rolls-Royce brands, and motorcycles are marketed under the BMW Motorrad brand. In 2023, BMW was the world's ninth-largest producer of motor vehicles, and the 6th largest by revenue, [3] with 2,555,341 vehicles produced in that year alone. [4]
Consolidation of the automobile industry is an ongoing occurrence. Behind each automobile brand lies larger parent corporations.Auto mobile corporations, external corporations and private shareholders commonly own varying amounts of multiple auto mobile corporations, thus resulting analysis of relationships between auto mobile corporations becomes increasingly complicated.
In 2000, BMW sold off most of the Rover brands, retaining only Mini. BMW acquired the rights to the Rolls-Royce brand in 1998. The 1995 BMW Z3 expanded the line-up to include a mass-production two-seat roadster, and the 1999 BMW X5 was the company's entry into the SUV market.
The word Mini has been used in car model names since 1959, and in 1969 it became a brand in its own right when the name "Mini" replaced the separate "Austin Mini" and "Morris Mini" car model names. [2] [3] BMW acquired the brand in 1994 when it bought Rover Group (formerly British Leyland), which owned Mini, among other brands. [4]
Spirit of Ecstasy, the bonnet mascot sculpture on Rolls-Royce cars. Rolls-Royce Motor Cars Limited was created as a wholly owned subsidiary of BMW in 1998 after BMW licensed the rights to the Rolls-Royce brand name and logo from Rolls-Royce Holdings plc, [6] and acquired the rights to the Spirit of Ecstasy and Rolls-Royce grille shape trademarks from Volkswagen AG.
BMW also owns the Mini brand, which has just refreshed its EVs with a strong update to the Cooper and new Countryman, although those won’t be included in the BMW figures. Tesla’s sales are ...
Swedish brand Volvo, which is owned by Chinese conglomerate Geely, saw its sales rise nearly 30% in the EU last year, driven by the popularity of its 36,000 euro ($40,000) EX30 electric crossover.
The Volkswagen Group comprises the following vehicle manufacturers and their corresponding brands: [note 1] Here are the brands operated under the Volkswagen Group: [94] Audi AG : 100% ownership [ 5 ] — The current company was formed through the acquisitions of Auto Union from Daimler-Benz on 30 December 1964, and NSU Motorenwerke on 9 March ...