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The Central Treaty Organization (CENTO), formerly known as the Middle East Treaty Organization (METO) and also known as the Baghdad Pact, was a military alliance of the Cold War. It was formed on 24 February 1955 by Iran , Iraq , Pakistan , Turkey , and the United Kingdom .
The Southeast Asia Treaty Organization (SEATO) was an international organization for collective defense in Southeast Asia created by the Southeast Asia Collective Defense Treaty signed in September 1954 in Manila, Philippines. The formal institution of SEATO was established on 19 February 1955 at a meeting of treaty partners in Bangkok ...
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Integrated marketing communications; Low-end market; Marketing communications; Marketing experimentation; Marketing exposure; Marketing information system; Marketing mix for product software; Marketing speak; Megamarketing; Name program; Networks in marketing; Next-best-action marketing; Nielsen ratings; Out-of-box experience; Perishability ...
The South-East Asian Tourism Organisation (SEATO) is a working group formed by both government and non-government tourism organizations operating in Southeast Asia.SEATO was formed in late 2009 with the aim of spreading the financial impacts of tourism more widely into the kampongs and villages of the region.
Marketing science is a field that approaches marketing – the understanding of customer needs, and the development of approaches by which they might be fulfilled – predominantly through scientific methods, rather than through tools and techniques common with research in the arts or humanities.
Applying the media engagement framework aids in the development and management of an effective online marketing presence leveraging social media to engage a market or audience. [6] By first personifying the audience, the marketer is able to identify the limiting aspect of the engagements possible with that audience segment and then, understand ...
It was a member of the CENTO and SEATO military alliances. Its alliance with the United States was especially close after the Soviets invaded the neighbouring country of Afghanistan . In 1964, Pakistan signed the Regional Cooperation for Development (RCD) Pact with Turkey and Iran, when all three countries were closely allied with the U.S., and ...