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  2. Strategic planning - Wikipedia

    en.wikipedia.org/wiki/Strategic_planning

    The output of strategic planning includes documentation and communication describing the organization's strategy and how it should be implemented, sometimes referred to as the strategic plan. [ citation needed ] The strategy may include a diagnosis of the competitive situation, a guiding policy for achieving the organization's goals, and ...

  3. Situation analysis - Wikipedia

    en.wikipedia.org/wiki/Situation_analysis

    Goals and objectives: An analysis on the mission of the business, the industry of the business and the stated goals required to achieve the mission. Position: An analysis on the marketing strategy and the marketing mix. Performance: An analysis on how effective the business is achieving their stated mission and goals.

  4. Strategic management - Wikipedia

    en.wikipedia.org/wiki/Strategic_management

    Strategic management processes and activities. Strategy is defined as "the determination of the basic long-term goals of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals."

  5. Strategic communication - Wikipedia

    en.wikipedia.org/wiki/Strategic_communication

    In business and commercial settings, strategic communication is communication aligned with the company's overall strategy to enhance its strategic positioning. [4] Strategic communication, sometimes known as public relations, is a conscious, planned, and ongoing effort made by organizations. The goal is to create a receptive environment for ...

  6. Strategy implementation - Wikipedia

    en.wikipedia.org/wiki/Strategy_implementation

    In other words, the business strategy must be translated into a set of clear short-term operating objectives (activities and outcomes) in order to execute the strategy. Key issues, elements, and needs of strategy must be translated into objectives, action plans, and “scorecards” and this translation is an integral and vital part of the ...

  7. Communications management - Wikipedia

    en.wikipedia.org/wiki/Communications_management

    Aspects of communications management include developing corporate communication strategies, designing internal and external communications directives, and managing the flow of information, including online communication. It is a process that helps an organization to be systematic as one within the bounds of communication.