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Hilton Hotels Corporation later created the Conrad Hotels brand in honor of Hilton. [49] Hilton Honors (formerly Hilton HHonors), the company's guest loyalty program, was initiated in 1987. [50] In 1994, the Honors surpassed competing hotel loyalty programs by offering members both hotel credit points and airline credit miles. [51] [52]
Resort villas are jointly owned by members who have exclusive use of the properties for limited periods of time through a points-based ownership system. Club members can also exchange their points or interval weeks for vacations at affiliated resorts worldwide, and they are eligible to become part of the Hilton Honors program.
Hilton Hotels & Resorts participates in Hilton Honors, Hilton's guest-loyalty program established in 1989. [11] Members who book directly through Hilton-owned channels receive exclusive discounts and amenities such as free Wi-Fi, digital check-in, keyless entry, and the ability to use a mobile app to choose specific rooms. [12] [13]
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A hotel loyalty program or hotel reward program is a loyalty program typically run by a hotel chain. It is a marketing strategy used by hotel chains to attract and retain business at their properties. The program works to entice customers, especially business or other frequent hotel guests, to favour that particular brand or group of hotels ...
After the separation from Six Continents, IHG began an asset disposal program, selling off hotels to move towards an "asset-light" model focused on franchising and management. [17] From 2003 to 2015, the company sold around 200 hotels for a total of almost $8 billion, [ 18 ] [ 19 ] leaving only 7 owned or leased properties in the portfolio.
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Conrad Hotels & Resorts is an American multinational brand of high-end luxury hotels and high-end luxury resorts owned and operated by Hilton Worldwide. [2] As of December 31, 2021, it has 42 locations with 15,085 rooms in 21 countries and territories, including two that are owned or leased with 778 rooms, 38 that are managed with 12,152 rooms, and two that are franchised with 2,155 rooms.