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  2. Maidenform - Wikipedia

    en.wikipedia.org/wiki/Maidenform

    Maidenform Brands is a manufacturer of women's bras, underwear, and shapewear founded in 1922 by seamstress Ida Rosenthal; Enid Bissett, ...

  3. Foundation garment - Wikipedia

    en.wikipedia.org/wiki/Foundation_garment

    A foundation garment (also known as shapewear or shaping underwear) is an undergarment designed to impermanently alter the wearer's body shape, to achieve what some view as a more fashionable figure. The function of a foundation garment is not to enhance a bodily feature (as would, for example, a padded bra) but to make it look more presentable.

  4. Bali (lingerie) - Wikipedia

    en.wikipedia.org/wiki/Bali_(lingerie)

    In 2006 Sara Lee spun off its apparel company into HanesBrands Inc. [3] HanesBrands owns many other clothing brands, including: Hanes (its largest brand), Champion (its second largest brand), Playtex (its third largest brand), Maidenform, Just My Size, Barely There, Wonderbra, L’eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro ...

  5. Girdle (undergarment) - Wikipedia

    en.wikipedia.org/wiki/Girdle_(undergarment)

    By 1970, the girdle was generally supplanted by the wearing of pantyhose (called tights in British English). Pantyhose replaced girdles for most women who had used the girdle as a means of holding up stockings; however, many girdle wearers continued to use a brief style panty-girdle under or on top of tights/pantyhose for some figure control.

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  7. History of cleavage - Wikipedia

    en.wikipedia.org/wiki/History_of_cleavage

    Lingerie and shapewear manufacturers like Warner Brothers, Gossard, Formfit and Bali took the opportunity to market plunge bras with a lower gore that was suitable for low-cut styles. [ 162 ] The aesthetic of male cleavage continued into the 1950s and 1960s with movie stars like Marlon Brando , who also displayed his chest in The Adventures of ...