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McGuire’s Psychological Motivations is a classification system that organizes theories of motives into 16 categories. The system helps marketers to isolate motives likely to be involved in various consumption situations.
Maslow's hierarchy of needs is an idea in psychology proposed by American psychologist Abraham Maslow in his 1943 paper "A Theory of Human Motivation" in the journal Psychological Review. [1] The theory is a classification system intended to reflect the universal needs of society as its base, then proceeding to more acquired emotions. [ 18 ]
The solution to depression offered, therefore, is to end the conflict (get these needs met): Navigate oneself into an unconditionally accepting social environment, so one can internalize this social acceptance into self-acceptance, winning one peace both internally and externally (through self-acceptance and social acceptance—self-esteem and ...
Content theories attempt to identify and describe the internal factors that motivate people, such as different types of needs, drives, and desires. They examine which goals motivate people. Influential content theories are Maslow's hierarchy of needs, Frederick Herzberg's two-factor theory, and David McClelland's learned needs theory. Process ...
A limitation of certain medications used to improve motivation, like psychostimulants, is development of tolerance to their effects. [ 18 ] [ 19 ] Rapid acute tolerance to amphetamines is believed to be responsible for the dissociation between their relatively short durations of action (~4 hours for main desired effects) and their much longer ...
The triad forms part of his cognitive theory of depression [4] and the concept is used as part of CBT, particularly in Beck's "Treatment of Negative Automatic Thoughts" (TNAT) approach. The triad involves "automatic, spontaneous and seemingly uncontrollable negative thoughts" about the self, the world or environment, and the future. [5]
Motivated forgetting is a theorized psychological behavior in which people may forget unwanted memories, either consciously or unconsciously. [1] It is an example of a defence mechanism, since these are unconscious or conscious coping techniques used to reduce anxiety arising from unacceptable or potentially harmful impulses thus it can be a defence mechanism in some ways. [2]
David Clarence McClelland (May 20, 1917 – March 27, 1998) was an American psychologist, noted for his work on motivation Need Theory.He published a number of works between the 1950s and the 1990s and developed new scoring systems for the Thematic Apperception Test (TAT) and its descendants. [1]