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  2. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  3. Community marketing - Wikipedia

    en.wikipedia.org/wiki/Community_marketing

    Community marketing is a strategy to engage an audience in an active, non-intrusive prospect and customer conversation. Whereas marketing communication strategies such as advertising, promotion, PR, and sales all focus on attaining customers, Community Marketing focuses on the needs of existing customers. This accomplishes four things for a ...

  4. Business-education partnerships - Wikipedia

    en.wikipedia.org/wiki/Business-education...

    Business-education partnerships serve business and industry by providing activities such as in-service training to employees, use of facilities, student directed projects, software development or marketing research. They also serve to strengthen instruction in academic skills and to enrich the educational process through the talents and ideas ...

  5. Mission-driven marketing - Wikipedia

    en.wikipedia.org/wiki/Mission-driven_marketing

    Values based organizations are mission-driven. Therefore, central to mission-driven marketing philosophy is adherence to the organization's core values, and using its mission statement as the basis for planning and implementation of marketing strategy. Market factors are taken into account, but the mission is the final determining factor.

  6. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    An organization's marketing planning process is derived from its overall business strategy. Marketing plans start by identifying customer needs through market research and how the business can satisfy these needs. The marketing plan also shows what actions will be taken and what resources will be used to achieve the planned objectives.

  7. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    Based on the aims of the established marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand. [3]

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  9. Affinity marketing - Wikipedia

    en.wikipedia.org/wiki/Affinity_marketing

    An affinity marketing strategy is focused on one of the four different aspects of affinity. First, affinity is related to the support of a deserving cause. Second, affinity is based on relationships creating a sense of recognition in an organization that doesn't necessary have to exist (for instance a country, a family or an animal).

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