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It has in the past included in its mission the goal of preventing "fraud, deception, and unfair business practices in the marketplace". [6] It does so by "collecting reports from consumers and conducting investigations, suing companies and people that break the law, developing rules to maintain a fair marketplace, and educating consumers and ...
False or deceptive practice in relation to a specific list of key factors; Omission of material information (unclear or untimely information) Aggressive practice by harassment, coercion or undue influence; These elements of deceptive advertising may impair a consumer's ability to make an informed decision, limiting their freedom of choice.
Bait-and-switch is a form of fraud used in retail sales but also employed in other contexts. First, the merchant "baits" the customer by advertising a product or service at a low price; then when the customer goes to purchase the item, they discover that it is unavailable, and the merchant pressures them instead to purchase a similar but more expensive product ("switching").
The nation's largest lawn and landscape care company lured consumers to sign up for its services using deceptive pre-pay offers, then didn't cancel when asked, applied pesticides without ...
An act or practice is "deceptive" under the FTC Act when there is a representation, omission or practice that is likely to mislead a consumer acting reasonably in the circumstances. The representation, omission or practice must also be material, in that it is likely to affect the consumer's conduct or decision regarding the product or service.
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Deceptive advertising is any statement by an advertiser that is false or misleading, or that does not adequately identify itself as an advertisement. According to the United States Federal Trade Commission : "A basic truth-in-advertising principle is that it's deceptive to mislead consumers about the commercial nature of content.
After the passage of the act, the Federal Trade Commission is required to (1) define and prohibit deceptive telemarketing practices; (2) keep telemarketers from practices a reasonable consumer would see as being coercive or invasions of privacy; (3) set restrictions on the time of day and night that unsolicited calls can be made to consumers ...