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Lead acquisition is the first, and possibly the most critical potential disconnect in the lead management process. With billions being spent on advertising expenditures, [2] in many cases the value of those expenditures is reduced because relevant information from responses is not collected or distributed.
Customers receive price quotes for the various insurance products they choose and are contacted by outside insurance agents and/or companies to continue the purchasing process. In conjunction with the consumer-facing insurance quote system, they also operate a lead generating site as a marketing source for insurance agents. [1]
Instead, it selects a few companies whose insurance products were bought by similar drivers in the past, and gives those companies the insurance-seeker's contact information. The company representatives then will quote prices for products they offer. [4] The company's revenue model is lead generation. Its service is free to insurance-seekers.
In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.
Life insurance (or life assurance, especially in the Commonwealth of Nations) is a contract between an insurance policy holder and an insurer or assurer, where the insurer promises to pay a designated beneficiary a sum of money upon the death of an insured person.
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The Fellow, Life Management Institute (FLMI) designation program, awards the FLMI designation to individuals who pass a series of 10 examinations; these insurance-focused examinations cover insurance, accounting, marketing, information systems, finance, law, management, and computers. [6]
Example of a system context diagram. [1] A system context diagram in engineering is a diagram that defines the boundary between the system, or part of a system, and its environment, showing the entities that interact with it. [2] This diagram is a high level view of a system. It is similar to a block diagram.