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The first match shown live was a 2019 UEFA European Under-21 Championship qualifier between the Netherlands and England on 1 September 2017. [16] The channel also initially showed live coverage of the Primeira Liga (two games a week) & Segunda División (one game a week) [17] as well as numerous club TV shows, including Dortmund TV and AC Milan TV. [17]
In July 2022, Viaplay Group acquired U.K.-based pay TV channel operator, Premier Sports, and rebranded it under the Viaplay name by 1 November 2022. [10] [11] On 20 July 2023, it was announced that Viaplay would lay off 25% of staff while pursuing a new strategy to focus on its core Nordic, Netherlands and Viaplay Select operations. [12]
February – Viaplay Sports becomes the rights holder of the PDC European Tour of 13 live darts events for the next five seasons. [50] November – it is announced that Premier Sports has bought Viaplay out in the UK and would rebrand the channels back to Premier Sports, just a little over a year since they became Viaplay channels. [51] 2024
Premier Sports was formed in 2009 by the Irish businessman Michael O'Rourke, [1] a joint CEO and part owner of Setanta Sports and former director of Premium Sports. [2] The channel initially focused on broadcasting sporting events that had not been available in Great Britain since the collapse of Setanta Sports GB on 22 June 2009, and were not picked up by rival sports broadcasters ESPN and ...
The company operates the video streaming services Viaplay, advertising-funded TV and radio channels, as well as the studio production company Viaplay Studios. Viaplay Group was founded in 2018 as a spinoff from MTG. Viaplay Group's first day as a publicly traded company was on 28 March 2019 listed on the Stockholm Stock Exchange. [1]
On 2 April 2024, Viaplay Group announced a partnership with Talpa under which the channel will be renamed Viaplay TV effective 5 April. The channel will cross-promote the Viaplay streaming service by featuring broadcasts of selected sports properties from the service, such as Formula One, PDC darts, and Premier League football. [6]