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Brooke Bond Red Label is made in tea manufacturing units of Assam, Cooch Behar, Darjeeling and some parts of Meghalaya. The manufacturing process of tea includes the stages of withering (leaving tea leaves to dry), rolling/cutting (through which complex series of chemical changes known as oxidation are initiated), drying and then grading into ...
The UK market is dominated by five brands - PG Tips (owned by Lipton Teas and Infusions), Tetley (owned by Tata Tea Limited), Typhoo (owned by the Indian conglomerate Apeejay Surrendra Group), Twinings (owned by Associated British Foods) and Yorkshire Tea (owned by Bettys and Taylors of Harrogate). Tetley leads the market with 27% share ...
The Marquis Chimps appeared in three television commercials for Red Rose Tea in 1960. One had the apes playing golf, and another showed them as cowboys. The most popular ad, "Rock and Roll Tea Party," featured the chimps as plaid-suited musicians, playing a swinging jazz number at a fictitious "Savoy Ritz" night club in praise of Red Rose Tea. [9]
The tetrahedral bag was designed to help the tea leaves move more freely, as loose tea moves in a teapot, and supposedly create a better infusion. One 2011 version of the product packaging made the claim: "The PG Tips pyramid tea bag gives the tea leaves 50% more room to move around than a flat conventional tea bag.
Working with the Rainforest Alliance, an international environmental NGO, Unilever, announced all Lipton Yellow Label tea bags sold in Western Europe would be certified by 2010 and all Lipton tea bags sold globally by 2015. [13] Lipton's own tea estates were among the first to be certified.
The "pyramid tea bag" (or sachet), introduced by Lipton [98] and PG Tips/Scottish Blend in 1996, [99] attempts to address one of the connoisseurs' arguments against paper tea bags by way of its three-dimensional tetrahedron shape, which allows more room for tea leaves to expand while steeping. [100]