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A rhetorical situation is an event that consists of an issue, an audience, and a set of constraints. A rhetorical situation arises from a given context or exigence. An article by Lloyd Bitzer introduced the model of the rhetorical situation in 1968, which was later challenged and modified by Richard E. Vatz (1973) and Scott Consigny (1974).
Rhetorical situation – a term made popular by Lloyd Bitzer; it describes the scenario that contains a speech act, including the considerations (purpose, audience, author/speaker, constraints to name a few) that play a role in how the act is produced and perceived by its audience; the counterargument regarding Bitzer's situation-rhetoric ...
Rhetorical stance refers to the deliberate choices made by a communicator in shaping and presenting their message. It encompasses the strategic decisions regarding language, style, and tone that are employed to achieve a specific communicative purpose.
In 1968, Bitzer published his famous theory of situational rhetoric. [4] Bitzer's Rhetorical Situation is an extremely influential concept in the field of rhetoric, and is still taught in college classrooms today. Marilyn Young has characterized him as "one of the most respected rhetoricians of the latter half of the twentieth century."
Yet, even as he provided order to existing rhetorical theories, Aristotle generalized the definition of rhetoric to be the ability to identify the appropriate means of persuasion in a given situation based upon the art of rhetoric (technê). [11] This made rhetoric applicable to all fields, not just politics.
A situation calls a rhetor to create discourse, it invites a response to fit the situation, the response meets the necessary requirements of the situation, the exigence which creates the discourse is located in reality, rhetorical situations exhibit simple or complex structures, rhetorical situations after coming into creation either decline or ...
Some troops leave the battlefield injured. Others return from war with mental wounds. Yet many of the 2 million Iraq and Afghanistan veterans suffer from a condition the Defense Department refuses to acknowledge: Moral injury.
Epideictic rhetoric praises and blames, acknowledging that which is noble or shameful, honorable or dishonorable. The rhetorical situation is a concept important for understanding rhetorical approaches to genre and the creation of new genres. [5] Campaign speeches are an example of how rhetorical situations recur, producing sedimented genres.