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ThirdLove is an American lingerie company founded by Heidi Zak and her husband, David Spector, in 2013. The brand is known for marketing body positivity and offering size-inclusive bras and half-cup sizes. ThirdLove is also known for its online FitFinder quiz, which helps users determine their best fit bra and style. [1] [2] [3]
Demi-cup: Sometimes referred to as a half-or shelf bra. A partial-cup bra style that covers from half to three-quarters of the breast and creates cleavage and uplift. Most demi-cup bras are designed with a slight tilt that pushes the breasts toward the center to display more cleavage. [4] The straps usually attach at the outer edge of the cup.
Pepper underwire and strapless bras are only available in cup sizes AA, A, and B, but the brand offers band sizes 30, 32, 34, 36, 38, 40, and 42. For wire-free bras and bralettes, sizes range from ...
Gossamer Mesh Half Cup Demi Bra. Altman recommends this simple, On Gossamer bra based on its unique, half-cup design. "Mesh overlays a lightly-lined, demi pad for a demure and hot neckline," she says.
This option from The Little Bra Company (one of Burke’s go-to brands) is specifically designed for those with smaller busts. The brand’s tagline is “made especially for petites” and this ...
In most countries, bras come in a band and cup size, such as 34C; 34 is the chest band, or the measurement around the torso directly underneath the breasts, and C is the cup size, which refers to the volume of the breasts. Most bras are offered in 36 sizes; the Triumph "Doreen" comes in 67 sizes, up to 46J. [98]