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In 2021, the BBC began to phase in the first modification to its corporate logo in 24 years. Whilst still featuring the same basic form of its predecessor, the blocks were given more space between them and slightly smaller lettering, and the typeface was changed from Gill Sans to the BBC's current corporate typeface BBC Reith Sans. [10]
The ident package was initially retained following the corporate rebrand of the BBC on 20 October 2021, with the 2021 BBC logo being placed at the top of the screen, while "ONE" was moved to the bottom, with the font being changed to BBC Reith Sans.
In 2017, the BBC began to phase out Gill Sans in favour of a proprietary corporate font family, "Reith" (named after its first general manager John Reith), which was designed to be more legible on mobile devices, and did not require licensing for continued use. [147] The font was adopted by the BBC's corporate logo in 2021. [148]
The idents were developed by BBC Creative in collaboration with photographer Martin Parr. The ident package was initially retained following the corporate rebrand of the BBC on 20 October 2021, with the 2021 BBC logo being placed at the top of the screen, while "ONE" remained at the bottom, with the font being changed to BBC Reith Sans.
The typeface includes regular, bold, italic, bold-italic, and monospaced font styles. The benefit has been questioned in scientific studies. [6] In 2012, Gonzalez explained their motivation to the BBC: "I had seen similar fonts, but at the time they were completely unaffordable and so impractical as far as costs go." [1]
Printed circuit board used in a Philips Viewdata unit, featuring a SAA5050 character generator. The SAA5050 was used in teletext -equipped television sets, viewdata terminals, and microcomputers , most notably on computers like the Philips P2000 (1980), Acorn System 2 (1980), BBC Micro (1982), Malzak and the Poly-1 , [ 2 ] and Prestel adapters ...
English: BBC Two logo used since the 2021-2022 rebrand (a.k.a. 'Chameleon'). Logo incorporates new font (BBC Reith Sans) and new colour scheme (#10a88d). Logo incorporates new font (BBC Reith Sans) and new colour scheme (#10a88d).
BBC Four is the first channel to use the new corporate font of the BBC, which is the BBC Reith. [18] The DOG for the channel remained the same in the 4:3 screen size safe zone; [5] this was only changed in 2011 when it was switched to widescreen 16:9. As of 2021, these idents have had the longest lifespan of any on a BBC channel.