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Imperial Blue, abbreviated to IB and also known as Seagram's Imperial Blue, is a brand of Indian whisky, owned by Pernod Ricard, and launched in 1997. [1] It is a blend of Indian grain spirits with imported Scotch malts. [2] It is commonly available in 750ml, 375ml and 180ml bottles, and also available in 90ml bottles. [1]
At the time of its launch, the Reserve Collection was the most expensive whisky produced in India. [13] This whisky is a blend of Scotch malts that have been matured through the unique Solera process, with the finest Indian grain spirits, strengthening the Blenders Pride brand’s presence in the market even further.
This is a list of whisky brands arranged by country of origin and style. Whisky (or whiskey) [ 1 ] is a type of distilled alcoholic beverage made from fermented grain mash . Different grains are used for different varieties, including barley , malted barley , rye , malted rye, wheat , and corn .
It was the first whisky brand launched in India that did not use any artificial flavours. Pernod Ricard has identified Royal Stag along with Seagram's Imperial Blue , Seagram's Blenders Pride , Chivas Regal and Seagram's 100 Pipers as the company's five core brands to build its spirits business in India.
In 2013, OC for the first time became the largest selling whisky in the world by overtaking Johnnie Walker. [1] It sold 23.8 million cases in 2013 which was 15% of the liquor market share of India. As per 2013 sales, OC was the third largest selling spirit brand in the world, while Smirnoff vodka was on the top spot. [ 10 ]
100 Pipers is a brand of blended Scotch whisky produced by Pernod Ricard India Private Ltd.. [5]100 Pipers is bottled and marketed in India. [6] [3] 100 Pipers is a blend of between 25 and 30 source whiskies that came from Scotland. [7]
An advertisement for Bagpiper whisky on a building in Pondicherry. As of 2006 most distilled spirits labelled as "whisky" in India were a form of Indian-made foreign liquor, commonly blends based on neutral spirits that are distilled from fermented molasses with only a small portion consisting of traditional malt whisky, usually about 10 to 12 percent.
Indian-made foreign liquor (IMFL) is the official term used by governments, businesses and media in India to refer to all types of liquor manufactured in the country other than indigenous alcoholic beverages such as feni, toddy, arrack and others.