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A native of New York, Gill played college football as a quarterback for the University of Akron, but saw limited playing time. [1] He returned to his home state in 2004, accepting a position as quarterbacks coach for the LIU Post Pioneers. [2] In his second season, Gill helped Rob Blount earn the conference player of the year award.
Based on the two-step flow hypothesis, the term "personal influence" came to illustrate the process intervening between the media's direct message and the audience's reaction to that message. Opinion leaders tend to be similar to those they influence—based on personality, interests, demographics, or socio-economic factors.
Gerbner's model of communication starts with the perception of an event. M is the communicator who formulates a message about this event. The message is then perceived and interpreted by the audience, labeled in the diagram as M₂. [138] The relation between message and reality is of central importance to Gerbner.
The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive ...
Audience design is a sociolinguistic model formulated by Herb Clark in 1982 and Gregory Murphy [1] and later elaborated by Allan Bell in 1984 [2] which proposes that linguistic style-shifting occurs primarily in response to a speaker's audience. According to this model, speakers adjust their speech primarily towards that of their audience in ...
The SMCR model influenced the development of later models, often in the form of extensions to it. Marshall McLuhan extended the SMCR model by including interpretation as one of the steps of the receiver. [4] Gerhard Maletzke applied the SMCR model to mass communication in his 1978 book The Psychology of Mass Communication.
The decoding of a message is how an audience member is able to understand, and interpret the message. It is a process of interpretation and translation of coded information into a comprehensible form. The audience is trying to reconstruct the idea by giving meanings to symbols and by interpreting messages as a whole.
The semantics of a feature model is the set of feature configurations that the feature model permits. The most common approach is to use mathematical logic to capture the semantics of a feature diagram. [5] Each feature corresponds to a boolean variable and the semantics is captured as a propositional formula. The satisfying valuations of this ...