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Consumer Reports is a United States-based non-profit organization which conducts product testing and product research to collect information to share with consumers so that they can make more informed purchase decisions in any marketplace.
Lego Ninjago (stylized as LEGO NINJAGO; IPA: / n ɪ n ˈ dʒ ɑː ɡ oʊ /, nin-JAH-goh [2]) is a Lego theme that was created in 2011 and a flagship brand of The Lego Group.It is the first theme to be based on ninjas since the discontinuation of the Lego Ninja theme in 2000.
ConsumerAffairs is an American customer review and consumer news platform that provides information for purchasing decisions around major life changes or milestones. [5] The company's business-facing division provides SaaS that allows brands to manage and analyze review data to improve their products and customer service.
Consumer Reports (CR), formerly Consumers Union (CU), is an American nonprofit consumer organization dedicated to independent product testing, investigative journalism, consumer-oriented research, public education, and consumer advocacy.
The review said: "Robertson's take on Lego's success holds plenty of lessons for companies pondering how to remain innovative in a fast-changing world. With new lines such as Ninjago , products such as board games, and open innovation through fan-designed sets via its Cuusoo platform, Lego is showing how far you can take one simple yet ...
The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores. The company was founded in 1932, by Ole Kirk Christiansen. [7] The name Lego is derived from the Danish phrase leg godt, meaning "play well".