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Whilst interactive advertising may be highly appealing to a prepared audience, it is difficult, costly and time-consuming to prepare, especially for target markets that have yet to be properly identified and analyzed. Interactive advertising has greater benefits in industries where creativity helps to capture the attention of buyers.
The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry.
Interactive marketing, sometimes called trigger-based or event-driven marketing, [1] is a marketing strategy that uses two-way communication channels to allow consumers to connect with a company directly.
Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. [1] [2] A display ad is usually interactive (i.e. clickable), which
The New York Times Launches New Interactive Advertising Capabilities On iPad TimesAction Offers Custom Mobile Rich-Media Enabled Ad Units to Advertisers NEW YORK--(BUSINESS WIRE)-- The New York ...
The Journal of Interactive Advertising (JIA) is a peer-reviewed international journal covering the field of interactive advertising, marketing and communication in the constantly expanding networked world. It publishes original research related to advertising using interactive means, including both online and offline, to promote mutual actions ...
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