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Advertising Regulatory Board Predecessor Advertising Standards Authority of South Africa Formation November 2018 ; 6 years ago (2018-11) Registration no. NPC 2018/5288775/08 Legal status Non-profit organisation Purpose Advertising regulator Headquarters Albury Office Park, 1 Magalieszicht Road, Dunkeld West Location Johannesburg, South Africa Coordinates 26°07′34″S 28°01′54″E ...
The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, ...
Autotrader.co.za is an online automotive classifieds advertising website, which is part of Auto Trader South Africa. The company publishes an automotive classifieds magazine Auto Trader as well. Auto Trader South Africa was previously a subsidiary of the Auto Trader Group.
Rich LeFurgy (born c. 1956) is an American advertising consultant and investor. The founding chairman of the Interactive Advertising Bureau, he left a senior position at a Madison Avenue agency in 1995, becoming one of the first advertising executives to shift from traditional to digital media. [1]
The Advertising Standards Authority of South Africa (abbreviated ASA) was an independent entity organised and financed by members of the marketing communications industry of South Africa. Its purpose was to manage South Africa's voluntary, self-regulating system of advertising. [2]
Before joining the IAB in 2007, Rothenberg was the Senior Director of Intellectual Capital of Booz Allen Hamilton, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published ...
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An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. [1] Prices for the inventory are determined through real-time bidding (RTB). The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory.