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  2. Customer acquisition cost - Wikipedia

    en.wikipedia.org/wiki/Customer_acquisition_cost

    Customer acquisition cost (CAC) is the cost of winning a customer to purchase a product or service. As an important unit economic, customer acquisition costs are often related to customer lifetime value (CLV or LTV). [1] With CAC, any company can gauge how much they’re spending on acquiring each customer.

  3. Software as a service - Wikipedia

    en.wikipedia.org/wiki/Software_as_a_service

    Software as a service (SaaS / s æ s / [1]) is a cloud computing service model where the provider offers use of application software to a client and manages all needed physical and software resources. [2] Unlike other software delivery models, it separates "the possession and ownership of software from its use". [3]

  4. as a service - Wikipedia

    en.wikipedia.org/wiki/As_a_service

    "X as a service" (rendered as *aaS in acronyms) is a phrasal template for any business model in which a product use is offered as a subscription-based service rather than as an artifact owned and maintained by the customer. Originating from the software as a service concept that appeared in the 2010s with the advent of cloud computing, [1] [2] the template has expanded to numerous offerings in t

  5. Payments as a service - Wikipedia

    en.wikipedia.org/wiki/Payments_as_a_Service

    Payments as a service (PaaS) is a marketing phrase used to describe software as a service to connect a group of international payment systems.The architecture is represented by a layer – or overlay – that resides on top of these disparate systems and provides for two-way communications between the payment system and the PaaS.

  6. Cost per action - Wikipedia

    en.wikipedia.org/wiki/Cost_per_action

    Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.).

  7. CAC - Wikipedia

    en.wikipedia.org/wiki/CAC

    CAC may refer to: Arts. California Arts Council, an agency for advancing California through the arts and creativity; Campbelltown Arts Centre, multidisciplinary ...

  8. Average cost - Wikipedia

    en.wikipedia.org/wiki/Average_cost

    In economics, average cost (AC) or unit cost is equal to total cost (TC) divided by the number of units of a good produced (the output Q): A C = T C Q . {\displaystyle AC={\frac {TC}{Q}}.} Average cost is an important factor in determining how businesses will choose to price their products.

  9. Theory of the firm - Wikipedia

    en.wikipedia.org/wiki/Theory_of_the_firm

    The theory of the firm consists of a number of economic theories that explain and predict the nature of the firm, company, or corporation, including its existence, behaviour, structure, and relationship to the market. [1] Firms are key drivers in economics, providing goods and services in return for monetary payments and rewards.