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Baby Phat by Kimora Lee Simmons is a privately held American apparel brand originally established in 1999 by entrepreneur, Russell Simmons. [1] Initially launched as a womenswear offshoot of the menswear label, Phat Farm, Baby Phat by Kimora Lee Simmons eventually grew into a comprehensive lifestyle brand that is widely regarded as one of the most definitive brands of the early aughts era. [2]
The new Baby Phat would retain the same ethos of female-empowerment as did the brand's first iteration by being woman-owned, woman-led and, as ever, designed for women by women. Baby Phat relaunched in the summer of 2019 and then debuted a new signature collection in the fall of 2019.
Baby Phat by Kimora Lee Simmons is making a comeback at Macy’s. Kimora Lee Simmons has developed a holiday collection that will be sold at 50 Macy’s stores and its e-commerce starting Dec. 15.
In 1992, Simmons launched the clothing line Phat Fashions LLC using the Phat Farm and Baby Phat labels. When Simmons first created Phat Fashions LLC, the clothing line was sold in a shop in the SoHo district of Manhattan. Simmons's connections with well-known rap artists helped to promote the clothing line to a wide audience.
It’s a sunny day in Y2K. You’re strutting onto campus like you’re stepping onto a catwalk. “Try Again” by Aaliyah is bumping in your head. (It wouldn’t be bumping in your ears for ...
Constructed from the brand’s signature deep-indigo denim, the two-piece outfit consisted of a fur-lined cropped jacket and a floor-length, high-slit maxi skirt—both, of course, adorned on the ...
Phat Farm was established in 1992 by Russell Simmons, co-founder of Def Jam Recordings. [1] The brand was initially a men's clothing line and sold clothing items such as T-shirts, jeans, and jackets. The brand's early success was attributed to its association with hip-hop culture, which was growing in popularity at the time. [3]
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