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Using Seiko's own family of movements but with modern styling designed to appeal to younger customers, Alba watches are primarily aimed at Asian and Middle Eastern markets in the hope of creating long-term loyalty to the Seiko group as these customers' purchasing power increases. [3] The word 'Alba' translates to 'dawn' in Italian, and Spanish. [4]
In 2006, Seiko launched the world's first wristwatch based on microcapsule E-ink technology. This watch was the first Seiko watch to win an award at the Grand Prix de Genève for its innovative ability to bend the display part, in addition to providing more contrast and a wider viewing angle than conventional LCD displays. [5] [23]
The Astron was unveiled in Tokyo on December 25, 1969, after ten years of research and development at Suwa Seikosha (currently named Seiko Epson), a manufacturing company of Seiko Group. Within one week 100 gold watches had been sold, at a retail price of 450,000 yen ( US$1,250 (equivalent to $10,386 in 2023)) each (at the time, equivalent to ...
The company has developed many timepiece technologies, such as the world's first portable quartz timer (Seiko QC-951) in 1963, the world's first quartz watch (Seiko Quartz Astron 35SQ) in 1969, the first automatic power-generating quartz watch (Seiko Auto-Quartz) in 1988, and the Spring Drive watch movement in 1999.
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The Swatch Group is the largest watch company in the world and employs about 31,000 people in 50 countries. [5] The group owns the Swatch product line and other luxury brands, including Blancpain , Breguet , Certina , ETA , Glashütte Original , Hamilton , Harry Winston , Longines , Mido , Omega , Rado , and Tissot .