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A fundraising event (also called a fundraiser) is an event or campaign whose primary purpose is to raise money for a cause, charity or non-profit organization. Fundraisers often benefit charitable, non-profit, religious, or non-governmental organizations, though there are also fundraisers that benefit for-profit companies and individuals.
Today, direct mail fundraising accounts for at least one-fifth of the more than $250 billion contributed annually in the U.S. to the nation's 1.6 million nonprofit organizations. [ citation needed ] Direct mail fundraising has its own unique jargon, much of it related to the art and science of creating, producing and mailing the right appeal to ...
Relationship fundraising, which is characterized as a fundraising approach that focuses on the development of a "unique and special relationship […] between a charity and its supporter" was first discussed in 1992 by Ken Burnett, who proposed that charitable institutions move towards dealing with donors as individuals, looking at their unique donation histories and motivations.
Moves management is a term used primarily with the non-profit sector in relationship to donor development. It refers to the process by which a prospective donor is moved from cultivation to solicitation. “Moves” are the actions an organization takes to bring in donors, establish relationships, and renew contributions.
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The presence of a large non-profit sector is sometimes seen as an indicator of a healthy economy in local and national financial measurements. [11] With a growing number of non-profit organizations focused on social services, the environment, education, and other unmet needs throughout society, the nonprofit sector is increasingly central to the health and well-being of society. [12]
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