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The burger chain is in the midst of its 31 Days of Deals, which offers Royal Perks members free food, merch and other digital exclusives.. The event runs all December long and features daily deals ...
The Big King sandwich is one of Burger King's major hamburger products and has been part of its menu for more than twenty years. During its testing phase in 1996–1997, it was originally called the Double Supreme and was configured similarly to the McDonald's Big Mac —including a three piece roll. [ 16 ]
Burger King added a value menu in 1998 with items priced at 99¢ , [3] equivalent to $1.85 in 2023. In 2002 [4] and 2006, BK revamped its value menu, adding and removing products at 99¢, and later increasing some prices to $1.39. [5] Many of these items have since been discontinued, modified or relegated to a regional menu option. [6]
The expanded Burger King menu was part of a plan by then-company president Donald N. Smith to reach the broadest possible demographic market to better compete with McDonald's, and to fend off then newcomer Wendy's, who had a growing market share. The plan was successful: the company's sales increased by 15 percent.
By April, Burger King and the franchises agreed to a non-monetary settlement where the franchise were allowed to reprice the Buck Double to $1.29 US$ as well as giving them more power in future in determining the makeup of the Burger King value menu. The parent company also hired a Chicago, Illinois franchisee, Dan Wiborg, as its new North ...
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The Burger King Specialty Burgers are a line of burgers developed by the international fast-food restaurant chain Burger King in 1978 and introduced in 1979 as part of a new product line designed to expand Burger King's menu with more sophisticated, adult oriented fare beyond hamburgers. Additionally, the new line was intended to differentiate ...
The games were available for $3.99 with any purchase of any Burger King value meal. [8] Destructoid later noted that the cost of the games were later reduced to $0.99 in February 2007. [ 9 ] In January 2007, the marketing firm Crispin Porter + Bogusky stated that more than 2.7 million games were sold in the promotion. [ 10 ]