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It allowed users to upload their own Lego set designs into a competition. The winning designs had the opportunity to be crowdfunded and, if successful, sold on the BrickLink marketplace. [15] It has similarities with Lego Ideas where the designs that get more than 10.000 likes get accepted to finals and the winning one becomes an official Lego set.
Lego Modular Buildings (stylized as LEGO Modular Buildings) is a series of Lego building toy sets introduced in 2007, with new sets usually being released annually. Created in response to feedback and suggestions from the Adult Fans of Lego bricks (AFOL) and Teen Fans of Lego (TFOL) communities, the sets in this series are generally intended for more advanced builders.
Lego Architecture (stylized as LEGO Architecture) is a Lego theme that aims to "celebrate the past, present and future of architecture through the Lego Brick". [2] The brand includes a series of Lego sets designed by "Architectural Artist" Adam Reed Tucker, and each contain the pieces and instructions to build a model of a famous architectural building or city skyline in micro-scale.
Lego Minifigures (stylized as LEGO Minifigures) are a 2010 Lego theme based on a set of collectible Lego minifigures. Each figure is an original character with new clothing and facial designs, and many contain previously unseen accessories.
The review said: "Robertson's take on Lego's success holds plenty of lessons for companies pondering how to remain innovative in a fast-changing world. With new lines such as Ninjago , products such as board games, and open innovation through fan-designed sets via its Cuusoo platform, Lego is showing how far you can take one simple yet ...
In 2020, Lego launched its adult-focused category. Adults also introduce kids to Lego, making them a group critical to the Danish toymaker.