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De Beers Diamond Jewellers (DBDJ) was established in 2001 as a 50:50 joint venture between The De Beers Group of Companies and LVMH, the French luxury goods company. [81] The first De Beers boutique opened in 2002 on London's Old Bond Street as the brand's flagship store. Since then, stores have opened in various cities around the world.
The Oppenheimer family is an Anglo–South African family best known for its longtime control of Anglo American and De Beers. [1] Ernest Oppenheimer, a German immigrant to Britain and later to South Africa, founded the Anglo American Corporation in 1917 to mine the Witwatersrand for gold. [2]
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The Diamond Trading Company (DTC) is the rough diamond sales and distribution arm of the De Beers Group. The DTC sorts, values and sells about 35% of the world’s rough diamonds by value. [ 1 ] The DTC has a combination of wholly owned and joint venture operations in South Africa (DBSSSA), Botswana (DTCB and DBGSS), and Namibia ( NDTC ).
De Beers Mining, headed by Cecil Rhodes, obtained control of Victoria company in 1887 using financing from Stow and Jules Porges & Co., who began quiet purchases of Victoria shares early in 1887, and obtained most of its share capital for £57,000. On learning this and that the Victoria claims were surrounded by De Beers mergers, Oats and R ...
Element Six is a company specialised in providing synthetic diamond, cubic boron nitride and other superhard materials for industrial use. Part of the De Beers Group, Element Six employs over 1,900 people and its primary manufacturing sites are located in the UK, Ireland, Germany, South Africa, and the US.
The slogan has been used in every De Beers ad since 1948 and continues to be used today. [2] In 1989, Gerety was honored at the 50th Anniversary for N.W. Ayers and De Beer’s anniversary in London for her work with De Beers. [5] Advertising Age named “A Diamond is Forever” the slogan of the 20th century in 1999. [6]
Debswana was formed as the De Beers Botswana Mining Company on the 23rd of June 1968, [4] after De Beers geologists identified diamond-bearing deposits at Orapa in the 1960s. Over the next five years, the government of Botswana increased its ownership stake from an original 15 percent to 50 percent.