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The implicit-association test (IAT) is an assessment intended to detect subconscious associations between mental representations of objects in memory. [1] Its best-known application is the assessment of implicit stereotypes held by test subjects, such as associations between particular racial categories and stereotypes about those groups. [2]
In psychology and cognitive science, a memory bias is a cognitive bias that either enhances or impairs the recall of a memory (either the chances that the memory will be recalled at all, or the amount of time it takes for it to be recalled, or both), or that alters the content of a reported memory. There are many types of memory bias, including:
Confirmation bias (also confirmatory bias, myside bias, [a] or congeniality bias [2]) is the tendency to search for, interpret, favor, and recall information in a way that confirms or supports one's prior beliefs or values. [3]
The only way to combat this kind of hidden bias will be to mandate that tech companies reveal far more about how their AI models have been trained and allow independent auditing and testing.
According to a meta-analysis of 17 implicit bias interventions, counterstereotype training is the most effective way to reduce implicit bias. [14] In the area of gender bias, techniques such as imagining powerful women, hearing their stories, and writing essays about them have been shown to reduce levels of implicit gender bias on the IAT. [15]
A self-serving bias is any cognitive or perceptual process that is distorted by the need to maintain and enhance self-esteem, or the tendency to perceive oneself in an overly favorable manner. [1] It is the belief that individuals tend to ascribe success to their own abilities and efforts, but ascribe failure to external factors. [ 2 ]
Social desirability bias is a type of response bias that influences a participant to deny undesirable traits, and ascribe to themselves traits that are socially desirable. [2] In essence, it is a bias that drives an individual to answer in a way that makes them look more favorable to the experimenter. [1] [2] This bias can take many forms.
The stories of going viral from a self-produced YouTube video and then securing a record deal established the mythology of social media platforms. Ever since, social media has consistently ...