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The Wm. Wrigley Jr. Company, known as the Wrigley Company, is an American multinational candy and chewing gum company, based in the Global Innovation Center (GIC) in Goose Island, Chicago, Illinois. [1] Wrigley's is a subsidiary of Mars Inc., and, along with Mars chocolate bars and other candy products, makes up Mars Wrigley Confectionery. [2]
Wrigley's Spearmint is a brand of Wrigley's chewing gum. Wrigley's launched the brand in 1893, [1] and marketed the gum as its classic brand, although the company's brand Juicy Fruit has been on the market slightly longer. As the name implies, the gum is flavored with the spearmint plant.
Freedent is a brand of chewing gum manufactured by Wrigley's. [1] Freedent was first introduced in the US and UK in 1975 [1] and is marketed as the gum that "won't stick to most dental work (or braces)." [2] Freedent comes in eight flavors: Winterfresh, Peppermint, Spearmint, Bubble Gum, Fruit, Strawberry, Eucalyptus, and Blueberry. [3]
Wrigley is about to roll out a new brand of gum -- and, the company warns, it has a bitter, medicinal taste. Still, Wrigley has high expectations for the product, because it's packed with caffeine.
Doublemint is a variety of chewing gum made by the Wrigley Company; according to early advertisements, it is "double strength" peppermint flavored. It was launched in the United States in 1914, [ 1 ] and has had variable market share since then.
Alert is an energy caffeine gum produced by the Wrigley's company that entered the U.S. market in April 2013. Sales and marketing