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McDonald's itself continuously adapts to difficult cultures and contexts using nine distinct layers of analysis. Alexander aims to show how social research can empower people to improve society by working on institutions as social models ("dynamic social theories"), citing Toyota, the Buurtzorg model of social care, and cooperatives as ...
McDonaldization is the process of a society adopting the characteristics of a fast-food restaurant. The McWord concept was proposed by sociologist George Ritzer in his 1993 book The McDonaldization of Society.
Many "McDonald's" aspects of society are beneficial to the advancement and enhancement of human life. Some claim that rationalization leads to "more egalitarian" societies. For example, supermarkets and large grocery stores offer variety and availability unlike smaller farmer's markets from generations past.
The sign at a McDonald's 'drive-thru'. The "over 99 billion served" statement illustrates Ritzer's idea of calculability. Modern food consumption typifies the process of rationalization. Where food preparation in traditional societies is more laborious and technically inefficient, modern society has strived towards speed and precision in its ...
McWorld is a term referring to the spread of McDonald's restaurants throughout the world as the result of globalization, and more generally to the effects of international "McDonaldization" of services and commercialization of goods as an element of globalization as a whole. The name also refers to a 1990s advertising campaign for McDonald's ...
McDonald's is the latest big company to shift its tactics in the wake of the 2023 ruling and a conservative backlash against diversity, equity and inclusion programs. Walmart, John Deere, Harley ...
Jihad vs. McWorld: How Globalism and Tribalism Are Reshaping the World is a 1995 book by American political scientist Benjamin Barber, in which he puts forth a theory that describes the struggle between "McWorld" (globalization and the corporate control of the political process) and "Jihad" (Arabic term for "struggle", here modified to mean tradition and traditional values, in the form of ...
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