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Japanese-Canadian sushi chef Hidekazu Tojo says he is the true pioneer of the California roll, which is called Tojo Maki at his still-operating sushi spot Tojo’s Restaurant in Vancouver, Canada ...
The roll contributed to sushi's growing popularity in the United States by easing diners into more exotic sushi options. [29] Sushi chefs have since devised many kinds of rolls, beyond simple variations of the California roll. It also made its way to Japan ("reverse imported"), [30] where it is often called California maki or Kashū Maki ...
(It certainly wasn't the first California roll: The invention is credited to chef Ichiro Mashita at Tokyo Kaikan in Little Tokyo in the late ’70s, according to "The Story of Sushi.")
What to order at a sushi restaurant, according to a chef and restaurant owner.
Originally called "Tojo-maki", Tojo later changed the name to California roll because of its popularity with visitors from Los Angeles. [ 1 ] [ 2 ] Tojo's is also known for its omakase , a Japanese term meaning "I'll leave it to you", in which patrons leave the selection of the menu to the chef.
In 1990, Fuji Food Products was established as a family business in San Diego, California and supplied sushi products for regional supermarkets. In 1998, Fuji Food Products provided their products to major supermarket chains. In 2017, their products are available in most states in the US. [1]