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McLaren has partnered with Lego to build a 1:1-scale replica P1 hypercar entirely out of Lego Technic pieces, then sent Formula 1 driver Lando Norris to take it for a spin around Silverstone.
The Lego Speed Champions theme was launched on 1 March 2015. The Lego Group announced a partnership with Ferrari, McLaren, Mercedes, and Porsche. As part of the marketing campaign, The Lego Group released six sets based on racing cars. Each set featured different racing cars such as Ferrari, McLaren, Mercedes, and Porsche.
The $450 set comes with 3893 pieces which come together to display the P1's magnificence in 1:8 scale.
The set consists of 1432 pieces. Executive Director, Technical and McLaren Racing James Key commented, “We are excited to unveil the unique LEGO Technic model of our McLaren F1 car, a fun and engaging product that celebrates our 2021 season livery while giving fans a hands-on interpretation of the new 2022 F1 car design.
Lego Mania Magazine - Earlier version of Lego magazine, last seen in March/April 2002. School Edition - A new edition with educational articles relating to Lego themes and products, games, activities and others. First seen in January/February 2007. Lego Club Jr. - A new edition for children 6 and younger. First seen in November/December 2008.
In March 2022, The Lego Group reported that the Lego City, Lego Technic, Lego Creator Expert, Lego Harry Potter and Lego Star Wars themes had earned for the full year of 2021. Revenue for the year grew 27 percent versus 2020 to DKK 55.3 billion and consumer sales grew 22 percent over the same period, outpacing the toy industry and driving ...