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In the signage industry, neon signs are electric signs lighted by long luminous gas-discharge tubes that contain rarefied neon or other gases. They are the most common use for neon lighting , [ 1 ] which was first demonstrated in a modern form in December 1910 by Georges Claude at the Paris Motor Show . [ 2 ]
The Westinghouse Sign was the first computer-controlled sign in the United States. Located in Pittsburgh, Pennsylvania , the large animated display advertised the Westinghouse Electric Company , and was best known for the seemingly endless number of combinations in which its individual elements could be illuminated.
The original sign was manufactured by the General Outdoor Advertising Corporation and installed atop the Pepsi-Cola plant at 46th Avenue and 5th Street. [1] It faced west toward the headquarters of the United Nations in Manhattan. [2] The sign read Pepsi:Cola 5c, measured 60 by 120 feet (18 by 37 m), and had a 50-foot (15 m) depiction of a ...
Douglas Leigh (May 24, 1907 – December 14, 1999) was an American advertising executive and lighting designer, and a pioneer in signage and outdoor advertising. [1] [2] He is famous for making New York City's Times Square the site of some of the world's most famous neon signs, [3] or electric billboards.
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Right-on-red spread across the country in the 1970s in response to the Arab oil embargo against the United States and oil rationing. States introduced it as a gas-savings measure: The theory was ...
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