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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.
Rogers ' bell curve. The technology adoption lifecycle is a sociological model that describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups. The process of adoption over time is typically illustrated as a classical normal distribution or "bell ...
The blue curve is broken into sections of adopters. Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread. The theory was popularized by Everett Rogers in his book Diffusion of Innovations, first published in 1962. [1]
The Bass model or Bass diffusion model was developed by Frank Bass. It consists of a simple differential equation that describes the process of how new products get adopted in a population. The model presents a rationale of how current adopters and potential adopters of a new product interact. The basic premise of the model is that adopters can ...
Digging to America is a story set in Baltimore, Maryland about two very different families’ experiences with adoption and their relationships with each other. Sami and Ziba Yazdan, an Iranian-American couple, and Brad and Bitsy Dickinson-Donaldson, an all-American suburban couple, meet at the airport on the day their adopted infant daughters arrive from Korea.
Life story work is a social work intervention with children and adults designed to recognise their past, present, and future. It is prominently used with children who will be adopted, and older adults as part of reminiscence therapies. Life story books are often incorporated into this work to give a visual aid and reminder of important events ...
The term "birth mother" was first used in 1956 by Nobel Prize winning author and adoptive mother Pearl S. Buck. As books like Adoption Triangle by Sorosky, Pannor and Baran were published, and support groups formed like CUB (Concerned United Birthparents), a major shift from natural parent to birthparent [1] [2] occurred. Along with the change ...
Books about adoption, a process whereby a person assumes the parenting of another, usually a child, from that person's biological or legal parent or parents. Legal adoptions permanently transfer all rights and responsibilities, along with filiation , from the biological parents to the adoptive parents.