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The growth in commercial use of paper towels can be attributed to the migration from folded towels (in public bathrooms, for example) to roll towel dispensers, which reduces the amount of paper towels used by each patron. [12] Within the forest products industry, paper towels are a major part of the "tissue market", second only to toilet paper ...
While most paper towels were being marketed promoting their strength or softness, P&G found consumers primarily preferred absorbency. With this new idea for marketing, Bounty replaced Charmin towels in 1965, and introduced a new 2-ply towel which was thicker, softer, and more absorbent than anything else on the market. [1]
The Royale brand is represented by the Royale Kittens, two white Persian kittens meant to represent the softness of Royale products. [1] Royale’s longest running television ad campaign ran from 1973 to 1984, and featured the Royale Kittens playing on a white shag rug and unwinding rolls of bathroom tissue.
Sanitary paper includes papers used for toilet paper, sanitary napkins, facial tissues, paper towels, napkins and some disposable diapers. [ 1 ] [ 2 ] The paper is processed to be soft and absorbent. Global production of the category in 2013 was 30.9 million tonnes, having steadily increased since 1993.
Scott Paper was founded in 1879 in Philadelphia by brothers E. Irvin Scott and Clarence Scott, and is often credited as being the first to market toilet paper sold on a roll. They began marketing paper towels in 1907, and paper tissues in the 1930s. [3] In 1927, Scott purchased a Nova Scotian pulp mill, and thus began a long series of acquisitions.
An oven towel or confectioner's mitten is a multipurpose household towel used for a kitchen or shop applications. A paper towel is a piece of paper that can be used once as a towel and then be disposed of. A perforated roll of paper towels is usually mounted on a rod slightly longer than the width of the roll, or in an alternative type of ...
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